
This is the country's newest tourism slogan launched by the Department
of Tourism (DOT) to members of the press on Friday, months after the
agency faced criticism over its failed "Pilipinas Kay Ganda" campaign.
Tourism Secretary Ramon Jimenez Jr. said during the event that they
"want the world not to watch but to participate" in the new campaign.
He said "It's more fun in the Philippines" will be rolled out in
international markets while the shorter "#1 for fun Philippines" will be
the slogan for the domestic market.
"We ...